To help affiliates improve their conversion rate, IQOption prepared a checklist of what to take into consideration before launching new ad campaign.
Top tips to improve forex advertising campaign (2019)
What makes an ad campaign successful? A compelling message, sufficient budget and a clear idea of who should see your ad are all good guesses, but these are just the fundamentals. The real challenge lies in planning.
To help you improve your conversion rate, we’ve rounded up a checklist of what to take into consideration before launching your next ad campaign.
1. Research the market
Check the popularity of the product you’d like to promote. Google Trends is a good place to start — type in “Trading”, “Forex”, “Best performing stocks”, “Investment”, “Broker”, “Technical analysis” or any topic that your audience is likely to search for and select a country to see an up-to-date interest chart.
2. Identify your successful country
It’s all about location, isn’t it? Look at your highest-earning campaigns and see where your top traders come from. This will help you shape the perfect target market.
3. Choose the right time-frame
When are your prospects more likely to search for the product? A common assumption would be after working hours, but don’t underestimate commuting and lunch breaks. Run a few ads at different times to determine the best one to aim for.
4. Create different ads for each keyword
A method our top affiliates and our own media buying team swear by:
“An SEO expert walks into a bar, bars, pub, tavern, public house, Irish pub, drinks…” — while this works for SEO, contextual advertising can be done with a few thoroughly selected keywords, specifically those with higher search volume.
Who searches for taverns these days anyway?:-)
5. Stay honest
It can be tempting to include as many product benefits as you possibly can, but be careful not to oversell it. You don’t want to make any promises you can’t keep. If you’re out of ideas, look at the advantages listed on our landing pages for inspiration.
6. Avoid commercial wording
Sales language can alienate your audience, so go for a more conversational tone. Think of the last time you recommended something to a friend and apply a similar approach to advertising.
7. Be specific
Your goal is to bring the right type of user, particularly the one who will make a deposit. With that in mind, keep the ad description concise and relevant to the interests of such users. Broad terms will only eat away at your budget and attract passive traffic.
8. Analyze the campaign performance
Track the key metrics and look for patterns. Did the last country show higher CR to FTD? Was your first keyword the most profitable one? Test your hypotheses to come up with bulletproof settings for your next campaigns.
That about wraps it up. If using the tips above is already second nature to you, share them with a friend who is just starting out in the affiliate marketing. You can earn up to 15% of their profit once they sign up via your sub-affiliate link.