Useful hints and tips for successful marketers on how to create good Video Ads
Video marketing is without a doubt one of the most promising ways to reach potential clients. To help you make sure your videos are top-notch, IQ OPTION team prepared a series of must-know tips for creating video ads. This article is about video resolution. The first few seconds of video ads are incredibly important, and of course, calls to action.
Do’s and don’ts of video ads
First and foremost, before creating a video ad, you should decide where and how you will use it. There are several types of video sharing platforms, and all of them have their own guidelines depending on which device the video will be seen, when the ad can be skipped, what types of calls to action can be used, and so on.
Ideally, you should customize every promotional video to fit the specifics of each advertising platform. However, creating several different versions of one video can be time-consuming and may not actually produce the desired result in the end. Nevertheless, there are a number of things you can do to help your videos perform better. Here are IQ OPTION top three tips:
1. Make videos with a resolution of 1080×1080.
This way your videos will be the same size for portrait and landscape mode as well as social media networks. Quite often, landscape-oriented videos are shown to users of portrait-oriented applications. When this happens, information in the video can be too small and illegible.
Let’s take a look at some examples. Here is a video with a resolution of 1920×1080. When shown in applications with landscape orientation, everything is fine. However, when displayed in applications with portrait orientation, the video shrinks, the text is illegible and more than 70% of the screen is not used.
Below is a video with a resolution of 1080×1920. In applications with portrait orientation, the text is perfectly legible, but that’s not the case in landscape — the text is tiny. Not to mention that more than 70% of the screen is empty.
Now let’s take a look at a video with the recommended resolution, 1080×1080. The text can easily be read in both portrait and landscape modes, and approximately 50% of the screen is used effectively. As you can see, this is the optimal choice for video ads.
2. Show traders your offer within the first few seconds.
If the main idea of the video is revealed at the 10 seconds mark but the video can be skipped after 5 seconds, then the user will probably not even know what you are offering. Include text in the intro or make it so that the offer is clearly understandable within the first 5 seconds so that you can increase the CTR.
3. Use Install Now or Trade Now buttons only if you are certain that the user will be taken to the relevant app store or site when clicked.
Some marketers mistakenly place buttons on unsuitable platforms, such as Snapchat, Instagram, or Facebook Stories. In this case, the user simply proceeds to the next story when the button is tapped. For these platforms, it’s necessary to tell users to swipe up.
I hope you found this information useful! IQ OPTION is already working on the next round of video ad tips, so be on the lookout.