Trends and ideas come and go so quickly in digital marketing — how do you know what to stick with and let go of? IQ Option affiliate team made a list of some relevant strategies that marketers all over the world will use in 2021.
Which one would you give a go?
While everybody tells you to keep it short because “people are too lazy”, the surveys show the opposite: articles over 3,000 words attract 77% more traffic. Detailed answers to readers’ questions increase the chances of staying on the page, clicking the links, and sharing the post. Not to mention that such articles are Google’s favorite content.
Tip: Create the “steroid” articles/videos about the IQ Option platform, for example, in-depth feature reviews. Accumulate as much useful information under the same article as possible. To make it readable, follow the Minto pyramid principle.
Omnichannel marketing is a strategy of delivering your message via multiple channels: social media, blog, website, email, etc. This way, you will be able to connect on more touchpoints and drive more traffic using the same piece of content.
Tip: Reuse your content across different platforms. Do some editing if necessary to adapt it to the format required by the platform.
A/B split testing
In marketing, you never know which message will hit the target and which will go unnoticed. A/B testing helps spot the version that works best for your audience.
For instance, you have two versions of an ad or a landing page and don’t know which one to choose. In this case, you show two variants to different segments of visitors at the same time and compare which variant drives more conversions.
Tip: If you prefer to make the creatives yourself, get a habit of making several variants and split-testing them.
Most users prefer to watch a video when learning about new products. Experts say the trend is here to stay for the next 5-10 years. Try to gradually increase the percentage of video content in your strategy.
Tip: Use videos from our library wherever you can. Alternatively, opt for YouTube tutorials, Facebook live broadcasts, Instagram stories, etc.
Since late 2019, Google search algorithm prioritizes fast, useful, and naturally written content. Although SEO and paid search are still big, there are reasons why content creation might be a better choice:
- It’s way cheaper than the paid search;
- It has more profound long-term benefits;
- It doesn’t care if your clients use ad blockers;
- It can bring several times higher conversions than other methods.
Tip: Invest in helpful content this year. Add useful links and update the information to keep the content relevant.